AND to study culture is chiefly “political in emphasis”(Fiske).
Why is culture ‘a way of life’, and how is its studies ‘political’?
The modern concept of cultural studies, as defined above, was “born in a double refusal. On the one hand, it ‘refused the elitism of high culture and the great tradition’ and, on the other, ‘it was equally opposed to the reductions of Marxism
Executive Summary
The purposes of this report can be shown as three; (1) to see the relationship between various factors and organizational commitment, (2) to figure out how person-organization fit-the most influential factor- affects organizational commitment and (3) to find out some solutions to deal with the SMEs’ problems. Through the study, our team can find out strong relationship betwee
Politeness principle,
Like Cooperative principle
Lakoff suggests,
Don’t impose
Give options
Make your receiver feel good
No immediate practical purpose
may be taken or left as the receiver wishes
There is no burden!
But,
literary texts
take up a great deal of time
⇒ burdensome!
Both keep and break the maxim,
‘Don’t impose
Functionalism
-개체의 본질을 보는 것은 불가능하다고 생각함.
-대신에 개체의 구성요소간의 상호작용만을 살핌.
온갖 현상을 끊임없는 생성, 소멸의 과정으로 이해하려고 한 19세기말의 과학 방법론이다.
Design으로서의 Functionalism
- Design의 수단으로 사용되는 기능주의는 programmatic한 필요와 사용
and Dissertations, 6th ed. (The University of Chicago Press, 1996) 을 참고하였습니다. 문헌의 표시와 인용에 관한 부분은 Turabian의 위 책과 The Bluebook -A Uniform System of Citation, 16th ed. (Harvard Law Review Association, 1996)을 참고한 바 있습니다. 그리고 프랑스 문헌에 관한 것은 남효순 교수가 정인섭 외 공저, 해외법률문헌조사
Market analysis and STP
Market Segmentation & Targeting
Segmentation & Targeting
Age and life-cycle stage segmentation
- Age segmentation : 10대 / 20대 / 30대 / 40대 …
life-cycle segmentation : 직장인 / 주부 / 학생 / 전문직 /
운동선수
▷8seconds의 main target인
20-30대 젊은 연령층의 대학생 / 젊은
The number of social enterprise has grown steadily in many countries, with the most rapid growth occurring during 1990s and 2000s. Specified objective of each firms are various, however, social enterprises are commonly aiming for maximizing improvements in human and environmental well-being, rather than maximizing profits for external shareholders. A social enterprise is value driven towards ethi
Future strategy...
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According to one of the opportunity of SWOT analysis, recently celebrities who own their internet shopping mall promote their products in their Minihompy. They upload photographs with fashion items. Naturally, people see those pictures and access to the shopping mall. To give one more example, sales volume of Tony Romas and Spaghettia incre
and how customers would react to the new systems, we conducted survey for 200 people in KAIST. Then we estimated future customer behavior and profit using the tools such as demand curve, game theory, willingness to pay, consumer surplus, profit calculation.
Several assumptions are made during the analysis. As long as they are not violated, its profit will increase by huge amount when adopting t
her Lotto prize money (Kang, 2004).
In such social circumstances, it is only natural that the Lotto has become a social issue, and that concerned voices are evolving from various point of views, raising this issue as a serious problem. Because of the seriousness of this problem, it is appropriate to emphasize the necessity of a close and objective analysis of the Korean Lotto market.